1. its release was different to a typical film one as it didn't use a staggered release. This means that they released the film in cinemas as well as TV, DVD, Blu-ray, VoD.
2. The possible advantages of doing this is the hype for the film could be generated quickly as there would have to be many advertisements of the film. This would make an audience wonder/know about the film and their attention would be caught. From here, these people could potentially want to watch the film. An Arthouse audience would probably want to watch the film in the cinema and have the atmosphere rather than watch it at home for free. As long as this audience are willing to watch their film in the cinema they may gain a healthier income as people who wouldn't have watched the film can watch it on DVD or TV.
3. The obvious disadvantage of this method is that people who want to watch the film could watch it at home for free. This would then reduce the income the film would receive. Also, it reduces the time the film will have hype for and people would lose their attention from the film. This is because as the film gets old advertisements would be gradually be reduced so the audience would assume the film wasn't a success.
4. The target audience the film is targeted at A,B and possibly C1. This audience would watch the film in cinemas as they wouldn't mind spending money on a cinema ticket instead of watching it for free at home. From the psycho graphics successful people would watch the film as it they are the audience of Arthouse cinemas.
5. I don't believe all films will be released simultaneously but there will be a shorter staggered release time to prevent many people from watching the film illegally. I believe a staggered release is the best option because it will extend the time revenue will be coming into the film. The hype for the film won't be as significant at the release of the film as a simultaneous release because audiences will only be able to view the film at cinemas. Therefore, a simultaneous release is not healthy for the wealth of the business releasing the film.
Monday 7 March 2016
It has 29,879 likes.The top of the page promotes the 'IllManors' film on dvd. The film poster is the main/central image. There are links to videos related to the film or Plan B. An example is when he went on The Johnathan Ross show. He was able to discuss his opinions on the dominant ideology in society about youngsters living estates and the riots. In addition, the film was being promoted and an alternative audience to the film's target audience would be informed about the film Ill Manors which they probably haven't heard of. Furthermore, other celebrities have given their feedback and their fan base may trust the celebrity enough to watch the film for them selves. The comments section allows Facebook users to add comments and reviews on the film. They can tag/share it with friends who can learn about the film through reading the reviews from other people and possibly their favorite celebrities. The music video would have links to other social media platforms. They usually would be linked to YouTube and the trailer would be found their also.
Their profile image is a picture of the Ill manors logo. An audience would assume that without seeing a character or setting, that it is well known by many and would be able to describe what the logo suggests. There aren't any hashtags. Mainly reviews on the film and people interacting with each other. Can't find any. However, there are pictures from stores selling the film on DVD. There are pictures of the DVD cover of Ill Manors. One of the pictures is in the store HMV which would simply tell an audience that the film is being sold in that store and other similar ones to HMV. Also, there are pictures of fans meeting Ben Drew. The film is being advertised through Tag London campaign because of the projection of the tweets people created. There are posts of the projections with people giving their feedback on what was said on Twitter. They target the right audience because the ideologies being displayed would be associated with the strugglers of these estates. Therefore, the audience could potentially watch the film as it speaks to them.
YouTube
The channel has promoted Plan B and his music. This is done by uploading his music and film trailer. The channel promotes the film and music video which is a cross promotion. There are links to other social networks in the banner which would allow the user to click on to visit the Ill Manors page
Subscribe to:
Posts (Atom)