Index

1) Media consumption audit
2) Reading an image: RBK advert analysis & own choice advert analysis
3) Institution: major media institution research and presentation
4) Institution: brand values
5) Institution: CoolBrands research
6) Narrative: narrative theory YouTube clip analysis
7) Audience: psychographics
8) Audience: audience theory blog tasks/questions
9) Audience: audience theory - dependency theory
10) Representation: clip analysis - dominant and alternative representations
11) Representation theory: 500 word analysis on blog
12) Representation: Media Magazine articles and questions
13) Ideology: BBQ QT analysis and binary opposition
14) Ideology: Media Magazine reading 

brand values

PlayStation

The PlayStation brand can come across as one that it treasured deeply in the hearts of people across the world. The dreams and fantasy line of appeal in particular is definitely one performed by the brand. With the range of video games offered by them which include Kingdom Hearts and Final Fantasy, the brand has been able to allow people to indulge in fantasies impossible with the boundaries present in real life. The brand also fulfils the childhood line of appeal since it lets people delve into nostalgia that they may have had as children when playing certain games.

The PlayStation brand is about providing entertainment to its customers.

Leisure.

Tropicana

Tropicana can be viewed as a brand which elevate themselves particularly on the value/line of appeal of nature and the natural world. With their frequent references about how their drinks are 100% pure fruit juice fresh from orange groves, high in vitamin content and count towards one of your 5 a day, the brand can definitely be said to particularly focus on the health aspects of their products. Not only this but they also use the history of the brand frequently in advertising, discussing how the brand has over 65 years of experience in the fruit juice industry.

Tropicana is about providing great taste whilst being healthy.

Nutritious.

Nando's

Nando’s is a Mozambican/Portuguese restaurant which heavily centres itself around the line of appeal of art, culture and history. With them playing what they refer to as ‘Afro-Luso’ music which is a fusion of (South) African and Portuguese music continually in their restaurants, it’s clear that the culture is a huge brand value of Nando’s with it even adding to the general atmosphere of the restaurants. This also carries over into art in which the pieces of artwork in Nando’s restaurants also follow this Afro-Luso fusion with both vibrant and experimental features.

Nando's provides an enriching, distinctive atmosphere to accompany its food

Artistic.

Beats Electronics

As an audio-based brand producing headphones and speaker, Beats Electronics can be said to definitely pride itself upon the self-importance and pride aspect of Dyer’s lines of appeal. Their logo over time has become particularly iconic and the sight of it brings about the perception that the headphones are some of ‘the best’ in the industry based solely on how popular they are. They also can be said to make suggestions towards successful careers since products from the brand are frequently worn by footballers and musicians themselves, both of whom can be regarded as particularly successful in their occupations.

Beats Electronics is about both sound and style.

Iconic.

Top Dawg Entertainment

As an independent record label, TDE in terms of brand values in particular would mainly be invested in the art, culture and history line of appeal (art in specific). With them taking an almost alternative, and different approach to the hip-pop genre by doing things such as amalgamating it with genres such as jazz, funk and spoken word, it’s evident that the label appreciate the music that they produce as art and not just a means of profit. Successful careers also fits into this since certain artists on the label are quite popular figures in the music industry.

TDE is about doing something different in terms of music.

narrative

Based on Todorov's theory of equilibrium this clip starts off with the police trying to catch armed robbers where they have stolen something. suddenly the protagonist appears to help the police. As should be obvious, the scene that I have picked is from The Dark Knight Rises, I have picked this specific scene in light of the fact that it demonstrates a variety of things event in the meantime which I will get onto beneath.

In this scene the unreasonable utilization of straight remove all through the concentrate highlights the development of strain. This is delighted when a remove is utilized toward the begin of the battle with a specific end goal to give the group of onlookers the feeling that a dangerous strained battle will happen because of the vocation of activity codes for instance when the charge by batman towards bane. As the battle turns out to be more extraordinary there's a more regular bounce shot to a nearby. This nearby glass could have been used to underline her tense outward appearance. Applying Propp character hypothesis, Batman is obviously the fundamental hero and the legend as he is attempting to annihilation underhanded. The diegetic sound of the downpour whilst the battle is occurring makes a scene of feeling, vulnerability, weight and maybe fiendishness winning

cool brands

Although I am anti apple it is a cool brand due to the fact that they technology market is innovating and is changing so that they could all change and become more futuristic. they are making new products to become market leaders but also keeping a clean and nice design to their products this is the reasons why I think apple is a cool brand, other than the fact that celebrities endorse this products.


The reason why I find this a cool brand is because of the fact that what you could find on Youtube is limitless. the reason why i say this is because of the fact that people can make videos and if you want to find how to do something or make something 9 times out of 10 you could be able to find something you want which is handy and entertaining to the audience. the reason why I think it is cool because it gives people the chance of getting themselves known and to show other people videos.


instagram is a cool brand because it allows people to share pictures and videos so that they could communicate with other people so it could give an insight to their lives which could mean that you could gain followers and become instagram famous which is a positive of joining this social media brand.

Sony

 Sony Computer Entertainment, who are in charge of the PlayStation console series of which I own one of their consoles.Sony can be thought of as cool as a result of the various innovations they have been capable of creating throughout their years of existence such as the portable music player as without it, some of the things we view as standard nowadays wouldn't be around.

reading an image

This advert with the black and white colour scheme shows synergy with the finger prints where they are black and white so this could be shown in the consistent colour scheme  black and white. The colour scheme is also a contrast of colours which could suggests that their is a conflict of colours. To have and black male with the finger prints image fits the stereotype of him being an criminal due to the fact of the costume he is wearing. Furthermore, although you can not see his full body and it is a close up of his face the central image is looking directly at the camera so that it is almost like the main central image is targeting and also looking at the audience. 50 cent a well established rapper  put in a quotation where this could suggest the hardship and the pain that he has been through. This represents reeboks style due to the fact that they was appealing to audiences that grew up in hard and ruff conditions. 

My media consumption

media consumption

 

 

Newspapers

Which daily newspapers (if any) do you read?  Mirror

What sections of newspapers do you turn to first, and why? Sports section

What sections do you never read, and why?  Politics because it does not interest me.

What kinds of stories do you usually read and why? Personal stories because I would like to have an insight on other people lives.

Do you, or someone else, buy the newspaper you read? No

Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others? no

 

Magazines

What magazines (if any) do you buy regularly?  Why

N/A

What sections of the magazines do you read and not read, and why?

I mainly read  the sports section in the magazines

Television

Approximately how many hours a week do you spend watching television? 20

What times of day do you usually watch television? 10

What programmes do you like best and why? Soap operas (Eastenders and hollyoaks)

Do you watch alone or with others? If you watch with others, who decides what you will watch?

Do you watch 'live' TV or on-demand/catch-up? Do you use any other devices to watch TV (such as laptop of tablet?)

 

Radio

Do you listen to the radio? No

If yes, what stations do you like best and why? none

Approximately how many hours a week do you spend listening to the radio? 0

What times of the day do you usually listen to the radio? 0

Where do you listen to the radio? No where

What other activities (if any) do you do whilst listening to the radio?

 

Cinema

What films have you seen in the cinema in the last month? Man from U.N.C.L.E

What films have you seen in other places – for example, through rental, satellite film channels (free or otherwise) or through video-on-demand? Non

Who else watched the films with you? My friends and family

Who decided what films to watch? Me

What devices do you typically use to watch films: TV, laptop, tablet, phone etc.? On my phone

 

Online

How often do you access the internet? Very often

Where do you access the internet?  At home, at college or school, or at work? Everywhere

What are the main sites that you access? Youtube

What are the main reasons for accessing these sites – for example, for information, to make purchases, communicate with friends or for entertainment? To communicate with friends and also to be entertained

What other activities (if any) do you do whilst accessing the internet? I dance so I watch dancing videos so that I could learn the different moves

What different devices do you use to access the internet? What is your primary device for accessing the internet? My phone

What social networks do you use regularly (e.g. Twitter, Instagram)? Why do you belong to these networks in particular? Instagram, snapchat and whatsapp all these allows them to communicate with your friends.

presentation

hand out has questions/gaps- a really nice idea which immediately engages the students
good to see them having conversation and discussing the questions with students also good to put the answers up clearly straight away in case anyone was wrong.
two large important brands HBO and Warner bros
history of the institution is covered well "us version of virgin media" is a great way to describe it.
presentation lacks depth after starting so well and you should always try to avoid reading text off the slide to your audience - we can read!
it would have been nice to have a plenary or a little activity at the end to finish the lesson off.