This advert with the black and white colour scheme shows synergy with the finger prints where they are black and white so this could be shown in the consistent colour scheme black and white. The colour scheme is also a contrast of colours which could suggests that their is a conflict of colours. To have and black male with the finger prints image fits the stereotype of him being an criminal due to the fact of the costume he is wearing. Furthermore, although you can not see his full body and it is a close up of his face the central image is looking directly at the camera so that it is almost like the main central image is targeting and also looking at the audience. 50 cent a well established rapper put in a quotation where this could suggest the hardship and the pain that he has been through. This represents reeboks style due to the fact that they was appealing to audiences that grew up in hard and ruff conditions.
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