The Jonathan Ross show used to be aired on BBC One until he was released from them in 2010 because of the offensive things he had said. It now appears on ITV 1 on a Saturday night. The alternative audience to his music audience would be the target audience of the interview because they watch the show already. If they hear he will be on the show, it may persuade them to hear what he has to say about the lifestyle of council estate kids. From the demographics people of the working class, lower middle class and some of the middle class may watch this as they would watch the show or want to hear Plan B's views.The audience appeal here is the interviewer attempting to understand the beliefs and ideologies of the celebrity. For example, Jonathan asked Plan B to explain what the Government are/aren't doing to help youngsters and why they are the blame for the riots. But also, the interviewer would shed some light on some serious stories to make the celebrity feel comfortable.Plan B is represented as a successful man who started from the absolute bottom to turn his life into the right direction. The direction that has become a dominant ideology, success. Ben Drew does his best to protest (not very forcefully as its an interview) for people with very little hope in becoming successful . His ideologies are exposed and portrayed to the audience which is about helping council estate kids